Topic: Stakeholder Management

Online donor engagement strategy and implementation

This case study explores how the Community Foundation for Tyne & Wear and Northumberland strengthened donor engagement through a structured digital strategy during the COVID-19 pandemic. It describes the use of donor surveys, online events, webinars and digital storytelling to better understand donor interests and maintain meaningful relationships. The publication offers practical insights into building long-term digital engagement that complements face-to-face philanthropy and broadens opportunities to connect with new and existing donors.