How to use social media to engage with new and prospective donors
This case study outlines how Northamptonshire Community Foundation developed a digital transformation strategy to strengthen donor engagement during the COVID-19 pandemic. It describes how social media, online community conversations and storytelling became central to maintaining relationships with existing supporters while reaching younger and more diverse audiences. The publication shares practical reflections on embedding digital communication into long-term fundraising and stakeholder engagement.
Digitalising processes for remote work and engagement with the community
This case study shows how the Community Foundation of the Canavese adapted to the challenges of the COVID-19 pandemic by introducing new digital tools and communication practices. It describes how remote working, online collaboration and digital storytelling helped the foundation maintain relationships with donors, strengthen connections with local organisations and expand its fundraising activities. The publication also reflects on the role of digital transformation in building resilience and supporting long-term community engagement.
