Topic: Strategic communication

How to use marketing tools to encourage business to be involved in social activities based on the Sustainable Development Goals

This publication explores how community foundations can use marketing tools to communicate their work through the lens of the SDGs. It highlights practical approaches such as storytelling, visual identity, and campaign design to make local impact more visible and relatable. By aligning communication strategies with global frameworks, foundations can strengthen their positioning, engage broader audiences, and attract new partners and donors while keeping their work rooted in local realities.